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Driving Brand Love Through Every Experience

In this session...

A brand is only as strong as the experience customers have with each touchpoint and channel. Best Buy introduced a new positioning and is now working to evolve and improve the customer experience to bring the brand to life for customers and drive brand love.

What You'll Learn from This Session...

  1. Hear how a major retailer determined new positioning to drive customer loyalty.
  2. Learn what it took for Best Buy to improve customer experience.
  3. Understand the omnichannel strategy Best Buy undertook to improve customer experience.

Presented with


Speakers

Jennie Weber VP, Customer & User Experience Best Buy
Gunnard Johnson Head of Measurement Science and Insights Pinterest

Event Details

Event Type Seminar

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