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Inclusion is Not Just an Internal Priority

In this session...

Inclusion is not just a smart internal corporate initiative. To truly be inclusive, a company must prioritize all potential users when designing and launching products and services. When these inclusion initiatives extend outside of corporate walls, beautiful stories and customer experiences emerge as well as valuable lessons for marketing, product development and corporate strategy. Hear about two stories of inclusion and their CX manifestation.

What You'll Learn from This Session...

  1. Understand the meaning and payoff of inclusivity in advertising.
  2. Take away valuable lessons for marketing, product development and corporate strategy.
  3. Learn why inclusion is not just a smart internal corporate initiative.

Presented with


Speakers

Alice Thompson Head of Inclusion, Equity, and Diversity - North America Kantar
Amy Fenton Chief Client Officer Kantar
Bernard Brenner Senior Director Microsoft
Paul Donato Chief Research Officer ARF

Event Details

Event Type Seminar

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