Two Aspects of Data Integrity: Accuracy and Ethics

Tue, October 02 at 2:30 PM

Microsoft Stage    View Map

In this session...

On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethics, release of the ARF Research Code of Ethics and a survey of ARF member companies’ efforts to comply with GDPR.

What You'll Learn from This Session...

  1. Results of proof-of-concept testing on third-party data validation method.
  2. Release of the ARF Code of Research Ethics that has been in progress since March 2018.
  3. GDPR at five months in: what course the legislation has set advertising on and what are the implications of this direction.

Presented with


Scott McDonald, Ph.D. President & CEO ARF
Pete Doe CRO clypd
Abhilasha (Abby) Mehta, Ph.D. Senior Vice President, Marketing Insights & Media Analytics Executive Bank of America
Michael Schoen VP, Marketing Services Neustar, Inc.
John Stewart VP of Measurement Survata

Event Details

Event Type Seminar

Discover  By The Numbers  

Track  Trust & Transparency  

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