Mon, September 23 at 5:15 PM

Impact Makers Stage    View Map

In this session...

A New Majority is forming in America. By census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a majority-minority nation. While this demographic transformation is fueling the economy, ad dollars committed to this emerging new majority are disproportionately low…

What You'll Learn from This Session...

  1. A data-based understanding of America’s population transformation: by census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a new
  2. The why, the what and how of the New Majority ReadyTM Coalition, as told by the founding members of this first-of-its kind industry initiative.
  3. clear definition of what “readiness” means for brands, and a preview of a proprietary framework that will specifically, directly and practically guide brands to answer the question “Are you New Majority Ready?”.

Event Details

Event Type Seminar

Discover  Impact Makers  

Track  Diversity & Inclusion  

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