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How Brands are Using Live Streaming to Expand Their Audiences

In this session...

When it comes to live streaming, brands have embraced the idea that you can offer audiences something of entertainment value and connect it to the brand in a more oblique way. As brands become increasingly savvy at utilizing live video, they are also beginning to ask themselves how to quantify results beyond the view. How can you turn a viewer into a customer?

Despite some notable activations that end up going viral, one of the main challenges with live is how to expand viewership. Live video syndication is the solution to this problem. Platforms like AmpLive can help expand the reach of a live broadcast by using first- and third-party data to target live streams to global audiences in real time. Now a brand can go live, pick a desired audience target, upload their video player and a small piece of creative, and push that out to as many people as they’d like. Viewership, engagement, and view time are measured, and audiences can be retargeted with follow up messaging. While not without its challenges, live video is becoming an increasingly popular tool for marketers and brands hoping to entertain, delight, and ultimately, convert viewers into customers View Less

What You'll Learn from This Session...

  1. Live video forces a brand or company to open up and show what happens behind the scenes, and although that can be scary for marketing and branding teams, when executed well, the payoff can be worth the heartburn.
  2. When it comes to live streaming, brands have embraced the idea that you can offer audiences something of entertainment value and connect it to the brand in a more oblique way.
  3. Platforms like AmpLive can help expand the reach of a live broadcast by using first- and third-party data to target live streams to global audiences in real time. Now a brand can go live, pick a desired audience target, upload their video player and a sma
  4. As brands become increasingly savvy at utilizing live video, they are also beginning to ask themselves how to quantify results beyond the view. How can you turn a viewer into a customer?
  5. By assimilating MarTech with live video, marketers are beginning to think of live video as another acquisition channel similar to display or content syndication or VOD.

Presented with


Speakers

Eddie Vaca Founder and CEO AmpLive

Event Details

Event Type Discover Talk

Discover  Tech Stars  

Track  MarTech  

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