BACK TO SCHEDULE

AMA: Techlash is Here: What it Means for Marketers & Consumers in China & US

In this session...

This critical session will explore key findings from the American Marketing Association New York (AMA NY)'s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US (January 2019) and China (March 2019) in partnership with YouGov, Kadence, Greenbook and Charney Research.

With the trade dispute as our backdrop, we’ll focus our discussion on the “digital disconnect” between consumers wary of the negatives of adtech (and in America, unconvinced of its positives) and a marketing industry convinced of the merits of the changes and in some ways, oblivious of this pushback. We will also look at signs that US consumers are wearying of the social media boom – and that “buy American” and “buy Chinese” have gained traction with the trade tensions.

This provocative panel will also explore how forward-thinking companies can address tech-lash and inoculate themselves against nationalistic reactions that may impact their brand.
View Less

What You'll Learn from This Session...

  1. US consumers are wearying of the social media boom & “buy American” and “buy Chinese” have gained traction with the trade tensions.
  2. How can forward-thinking companies address tech-lash
  3. How do brands inoculate against nationalistic reactions

Speakers

Jenny Rooney Editor of the CMO Network Forbes
Geoffrey Colon Head of Brand Studio Microsoft Advertising
Jon Schulz CMO Viant
Edwin Wong SVP Insights & Innovation Vox Media
Ashish Patel Chief Insights Officer Group Nine Media
Karen McFarlane President American Marketing Association New York

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  AdTech  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.