In this session...
AdTech Track Introduction
Digital advertising started 25 years ago with the launch of the first clickable banner ad. Now, digital is the most dominant force in advertising. Through trial and error and remarkable creativity and innovation, the industry is evolving faster than ever. Today we have the opportunity and the technology to deliver personalized experiences at scale across myriad digital channels. This track introduction will highlight the trends, opportunities and challenges shaping the future of digital advertising.
Millennials, Gen-Xers and Boomers and Their Views on Digital Advertising
Join this one-of-a-kind panel consisting of 25-, 50-, and 75-year olds along with Adobe as we bring new cross-generational digital advertising research to life with first-hand perspectives.
The advertising industry has come a long way since the first banner ad in 1994. As innovation and experimentation poured out from the World Wide Web through the years, people have experienced digital advertising in a multitude of ways, both positive and negative. And where we are today has translated across age groups in complex and surprising ways.
All attendees will receive a copy of the new research report: Digital Advertising: Across the Generations.
What You'll Learn from This Session...
- What 4,000 survey respondents from across the age spectrum have shared about their advertising experiences and what it means going forward
- Insights into what works and what doesn’t as the battle for attention and engagement intensifies across a digital world offering infinite choice
- How attitudes toward privacy, data, creativity, and personalization look across age groups and over time