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Get Out the Vote: How Brands Can Message and Mobilize for the 2020 Elections

In this session...

When it comes to messaging to voters, what combination of strategies actually work to drive voter turnout?Tuesday (September 24) is National Voter Registration day, so show your civic pride by coming to learn from industry experts who’ve grappled with some of the hard questions around mobilizing more Americans to the polls. We'll dissect whether messages and media alone can truly drive get out the vote efforts, and answer what encourages voter turnout and ultimately, civic engagement.

When it comes to messaging to voters, what combination of strategies actually work to drive voter turnout?

Tuesday (September 24) is National Voter Registration Day, so show your civic pride by coming to learn from industry experts who’ve grappled with some of the hard questions around mobilizing more Americans to get to the polls. We’ll dive deep into the research, sharing nonpartisan learnings that any organization—or individual—can employ. We’ll take a look at how strategies differ among generations – Gen Z vs boomers vs millennials vs Gen X – and we’ll dissect whether messages and media alone can truly drive get out the vote efforts.

You’ll hear from a panel of experts about what was learned from the 2018 midterms, what are common pitfalls on vote messaging, and what actually works to drive voter turnout and ultimately, civic engagement.
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What You'll Learn from This Session...

  1. How strategies can differ for get out the vote efforts, depending on certain generations or populations
  2. What the marketing industry learned from the 2018 midterms
  3. Common pitfalls when it comes to vote messaging
  4. Promising pilot programs regarding vote messaging that are currently in the works
  5. The tactics and strategies that ultimately work to drive voter turnout

Presented with


Speakers

Derrick Feldmann Managing Director Ad Council Edge
Lydia Polgreen Editor-in-Chief HuffPost
Seth Flaxman Co-Founder & CEO Democracy Works
Gabrielle Schaefer Business Director ACE Content
Corley Kenna Senior Director, Global Communications and Public Relations Patagonia

Event Details

Event Type Seminar

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