Thu, October 04 at 10:30 AM

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In this session...

The rules of aging are changing, and it’s time for the imagery to catch up. People 50-plus are living vibrant lives that need to be understood, respected and celebrated. Let’s disrupt the status quo and shift the conversation by reinventing the imagery of aging. Join AARP’s CMO Martha Boudreau and a panel of leading marketers to discuss how the advertising industry must lead this cultural shift and engage one of the largest economies in the world – Americans 50-plus. #DisruptAging

The rules of aging are changing, sparking an important social and demographic revolution, and it’s time for the imagery to catch up. Every day, consumers are bombarded with visual cliché’s and negative stereotypes of aging that paint a misleading picture of a frail generation slowing down. Truth is, people 50-plus are breaking conventions and living vibrant lives that need to be understood, respected and celebrated. As a prominent publisher, innovator and advocate for social change, AARP is disrupting the outdated status quo and shifting the conversation by reinventing the imagery of aging. Join AARP’s Chief Communications and Marketing Officer Martha Boudreau as she moderates a panel of marketers and influencers to discuss the cultural shift the advertising industry must lead in order to accurately portray and engage one of the largest economies in the world – Americans 50-plus. #DisruptAging View Less

What You'll Learn from This Session...

  1. Challenge your assumptions about aging.
  2. Recognize the economic power of the 50+ marketplace.
  3. Hear ideas of how marketers and advertisers are authentically portraying the diverse spectrum of aging.

Presented with


Speakers

Martha Boudreau EVP & Chief Communications & Marketing Officer AARP
Andrew Delaney Director of Creative Content Getty Images
Cindy Gallop Founder and CEO Make Love Not Porn / If We Ran the World
Robert Love VP & Editor in Chief of AARP the Magazine AARP
Suresh Nair Chief Creative Intelligence Officer Grey

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Brand Innovation  

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