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Taking Back Control: How Brands and Agencies are Changing the Game

In this session...

The old agency/client relationships are changing. Agencies and brands now have more tools, technology and advertising-tech partners than ever before at their disposal. Discover how they are evolving to leverage their partners more strategically while increasingly utilizing their own staff and subject-matter experts to create the best experience possible for their customers and prospects.

What You'll Learn from This Session...

  1. Brands focus on solutions vs. outsource
  2. How to use content, media, technology to reach new people in new ways.
  3. Aligning your marketing platforms and content to create leads for sales

Presented with


Speakers

Jon Steinberg President Altice USA News
John Povey COO a4 Media
Colleen Durkin SVP, Group Director, Video Investment Assembly Media
Adina Smith SVP, Integrated Marketing, Brand & PR REVOLT

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  MarTech  

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