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Media Measurement Priorities

In this session...

As consumers increasingly access content across multiple platforms and devices, the industry's ability to measure audience interactions accurately and efficiently struggles to keep pace. This year, the 4A's released Agency Priorities for measurement moving forward. Now we must all work together to find solutions for the gaps and blind spots in a multichannel universe.

As consumers increasingly access content across multiple platforms and devices, the industry’s ability to measure audience interactions accurately and efficiently struggles to keep pace. The 4A’s this year released Agency Priorities for measurement moving forward. Now we must all work together to find solutions for the gaps and blind spots in a multichannel universe, because properly assessing value depends on establishing a set of valued currencies and a method to isolate unduplicated reach. In this conversation, 4A’s EVP of Media and Data Louis Jones and research and analytics leaders share their views on what we need to achieve accountability for today’s environment.
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What You'll Learn from This Session...

  1. Understanding of the 4A's recent guidance on media measurement priorities for agencies
  2. Work to find solutions for the gaps and blind spots in a multi-channel universe
  3. Views on what we need to achieve accountability for today's environment

Presented with


Speakers

Louis Jones EVP, Media & Data 4A's
Brad Smallwood VP, Marketing Science Facebook
George Ivie Executive Director Media Ratings Council
Jane Clarke CEO and Managing Director CIMM
Radha Subramanyam Chief Research and Analytics Officer, CBS Television Network CBS Television Network
Jonathan Steuer Chief Research Officer Omnicom Media Group
Ed Gaffney Managing Partner, Director of Implementation Research & Marketplace Analytics GroupM
Peter Sedlarcik Chief Data Officer Havas Media

Event Details

Event Type Workshop

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