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Could the Future of Advertising Be Inspired By Game Design?

In this session...

With the rapid advancement of technologies, the lines between the physical and digital worlds have blurred. The marketer is now tasked with building comprehensive, connected brand experiences—in short, designing worlds. That's something game designers have long done, with massive commercial success, imagining experiences, encounters, emotions, progress and rewards.

With the rapid advancement of technologies, the lines between the physical and digital worlds have blurred. The marketer is now tasked with building comprehensive, connected brand experiences—in short, to design worlds. That’s something game designers have long done, with massive commercial success, imagining experiences, encounters, emotions, progress, and rewards. Emmy-winning creative technologist Ricky Bacon, Group Technology Director from Critical Mass, joins the 4A’s and leading game creatives to discuss how world-building techniques in the gaming industry can apply to the briskly-evolving role of the advertising industry.
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What You'll Learn from This Session...

  1. Learn how world-building techniques in the gaming industry can apply to advertising
  2. Build comprehensive, connected brand experiences for commercial success and imaginative encounters
  3. With the rapid advancement of technology, the lines between the physical and digital worlds have blurred learn how the gaming industry creates immersive experiences

Presented with


Speakers

Heiko Wenczel Head of Detroit Lab Epic Games
Julie Babb Co-founder and Managing Director Part and Sum
Ricky Bacon Group Technology Director, Creative Technology Critical Mass
Sarah Stringer SVP, Head of Innovation Carat USA
Nathan Phillips CCO and Co-Founder Technology, Humans And Taste

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Gaming & ESports  

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