Shouldn’t the content we consume - and the data used to feed us that content - be treated with the same rigor as the food we consume? What can the advertising industry learn from past mistakes and recent breakthroughs of America’s food industry? From sustainable sourcing and transparent labelling to scalable pricing models, the answers will surprise you.
Start your Advertising Week off right with a fresh perspective on advertising’s future hosted by The Wall Street Journal | Barron’s Group. Join editor-at-large Phillipa Leighton-Jones for an eye-opening conversation with David Barber, media investor, food sustainability activist and CEO of renowned restaurant group Blue Hill. Barber believes that the advertising industry today shares the same opportunities as the food industry a decade ago, and will share valuable lessons on safeguarding consumer trust while disrupting the status quo.
Thirty years ago, NCC showed the TV world the power of working together, unifying the fragmented cable TV ad market and helping MVPDs cooperate to drive success for all. Now, with the increasing complexity of the advanced TV ecosystem, it's time to do the same thing again. Join us to learn how NCC is putting this plan into action and our vision for the next stage in TV's, and NCC's, ongoing evolution.
Direct to Consumer brands are all the buzz lately, but what do they do when their online growth has reached a plateau? One emerging solution is collaborating to gain larger audiences using a common commerce platform. This behind-the-scenes view of how the new UNBOX ecosystem was developed will provide insights into how D2C brands plan to use the platform to acquire customers faster using online and offline strategies.
Executive VP of Product and Market Strategy, Quad
Chief Revenue Officer, the dtx company
Executive Director of Biz Dev, Quad
Digital advertising is growing fast, constantly changing and more fragmented than ever. It often feels impossible for marketers to fully grasp the latest consumer media consumption patterns, as well as the emerging technology that makes campaign execution and delivery possible.
With the growth of the advanced TV ecosystem, the traditional relationship between programmers and distributors is changing. In this discussion, we'll examine the new ways these major players are working together to bring audience-based advertising to national TV inventory. Learn how programmers and distributors, together, are evolving the future of TV advertising.
Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by brand and category - brought to life by new research and brands that activated successful launches using these winning strategies.
VP of US Client Services, Twitter
Partner, Global Head of Marketing Excellence, Bain & Company
With the proliferation of platforms and varying content distribution strategies, just how much content should your brand produce? In this presentation, Gary will share his thoughts on content creation to garner maximum consumer attention.
There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.
Join Huge’s Global CEO Pete Stein and Brooks’ Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend.
Being human is the best thing we can be. Or is it? What does ‘being human’ mean, in an era where technology is rapidly becoming more humanized? What’s human about controlling 400 Whatsapp messages every minute? Or a face-to-face on Google Hangout? Do we, as brands, have an ethical role in helping people to be more human, in every moment of the day? Can technology enable brands to communicate in a more humanized way, or is the interference of (branded) technology the beginning of the end?
Reach and frequency on your mind? Join former Nielsen exec Jessica Hogue, GM Measurement and Analytics at Innovid and Roku's Allison Levin to discuss this fundamental shift and what it means for TV advertisers as they look to compare linear and connected TV performance. This session will unpack the debate on whether connected TV is better as a brand vehicle or performance driver, and how to measure it all.
Today's brands have endless amounts of information on their customers including behavioral data such as how often they visit your website, demographics like geographic location, and purchase history on how much they spend. Data comes in from multiple devices and locations, including offline activity. Most brands are still struggling to manage all this data and use it to actually make smarter advertising decisions and deliver intelligent interactions. This panel will discuss how brands can extract more from their data.
VP of Product Management, Experian
Betches Media is more than an Instagram account—its a social first multi-platform media company that works with both established and new brands to tap into their audience of highly-engaged and self-aware millennials via custom advertising campaigns. Brands trying to attract millennials? Groundbreaking.
5G is poised to transform media and content as we know it, making way for richer, deeper, and faster content experiences. Brave early adopters will be the first to create innovative advertising work that will reshape the way consumers interact with brands. Join leading marketers as they discuss what it takes to create trendsetting, brand building work today and what that will mean for the future in a world of 5G.
VP, Head of North American Sales & Global Client Solutions, Verizon Media
Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.
Reaching the right audiences is about seeing people behind numbers, respecting their privacy and understanding what they want and need. Messaging custom audiences for omni-channel activation delivers a clear, concise and consistent message and stream of communication to attract and retain customers. This session will explore how advanced analytics and machine learning techniques enable activation of best-suited audiences across integrated online and offline channels to effectively reach custom audiences across all channels.
President, Data Practice, Epsilon and Conversant
Digital advertising has an identity problem. “Identity” has become the buzzword of the year as companies across the ecosystem work on solutions that put all the pieces of the consumer journey together, yet the result is an environment that is fragmented, confusing to marketers, and often requires multiple partners to execute.
Chief Product Officer, OpenX
VP of Strategic Partnerships, LiveRamp
As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we'll explore how some of the world's largest brands are advancing their measurement practices in a way that is redefining what's possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.
Advanced TV Measurement Lead, Adobe Advertising Cloud TV
Senior Advertising Reporter, Business Insider
Amazon is dramatically reshaping the traditional understanding of shopper marketing, advertiser/agency relationships, retail media and even product. Traditional organizational structures and operating models have been challenged and success requires seismic shifts from advertisers and agencies alike. So what does this new model look like? Join us as we layout out this new world—uniting shopper marketing, brand marketing, retail media, partnerships and even fulfillment—with advice from those embracing the shift.
Understand the critical metrics that viewability alone doesn't measure. And uncover new ideas about visibility as a performance indicator as Kargo explores various digital platforms to understand which types of ad units capture visual attention in its latest research study, 'Viewability vs Visibility'.
President and Chief Operating Officer, Kargo
Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
While everyone may be talking about it, not everyone is doing it. Thus runs the story of addressable advertising. In this discussion, three brand marketers provide a clear-eyed overview of their addressable advertising experiences—what works, what doesn’t and what they hope to see in the future.
In today's retail environment, it may seem that only the digitally strong will survive, but online upstarts are proving physical retail is still part of a well-rounded customer experience. As they step into channels like brick and mortar and wholesale, these brands aim to deliver a holistic customer experience to their already digitally-connected following. In an ever-evolving landscape, DTC brands are reinventing the consumer journey, experimenting with customer service and retail concepts, both physically and digitally.
Emotions have a bigger impact on actions than logic;they create lasting impressions that affect future decisions. Mirriad and SPARK Neuro will share insights from a first of its kind biometrics study on how emotion in content carries over to purchase decisions.While it's assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy.This panel will reveal how exposing brands to different emotions in content while viewers are highly engaged impacts brand value.
CEO & Founder, Spark Neuro
Content Strategy Manager, Media & Digital – Hygiene and Home, Reckitt Benckiser
One critical factor in any agency’s financial success is its commitment to workplace inclusivity. The 4A's workplace enlightenment program is designed to provide members and agencies the tools and training to build more inclusive, equitable, engaged workplaces. In this three-part session, speakers will address the influence of workplace inclusivity and fairness on employees’ career success; how having candid discussions about mental health can improve employee and business performance; and, in a culture that celebrates youth and innovation, the importance of identifying casual ageism in an agency and tackling it head-on.
Tech leaders building AI at the worlds leading brands discuss how data and machine learning are adding value to organizations in a meaningful way right now. The panel will focus on approaches that are working right now with specific examples and takeaways. This is not about the future or the past - this is about application and use cases that create value or cause pain in the present day.
Today's generation craves real life, authenticity and creativity. How do brands break into a new world that sees through traditional marketing? How do marketers tap into a new type of consumer voice? Join TikTok VP Blake Chandlee in a fireside chat as he shares behind-the-scenes insights on the future of video content and building an authentic brand on emerging platforms.
Often marketers think of Omni in terms of their sales channels (stores, websites, mobile, etc.), but they should be encouraged to take a customer-focused approach to Omni. Successful Omni strategies aren't focused on driving sales to a particular channel, they focus on customer convenience. The channel doesn't matter as much as winning the next sale.
Jo Cronk, Whalar's North America MD, is joined on stage by three creators to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
Recent years have brought radical social and technological change, causing consumers to think and decide differently about old purchase journey models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine how to best implement new approaches.
SVP, Marketing, Valassis
Shopper Marketing Team Lead, GSK
VP, Partner, UM Shopper, Universal McCann
VP, Partner, UM Shopper, Universal McCann
For the past two decades, artistic entertainment pioneer Cirque du Soleil and global creative company Sid Lee have partnered to create a virtuous cycle of innovation and exceptional creativity.
In this presentation, lead by Kris Manchester, global executive creative director at Sid Lee, and Sheila Morin, senior director, marketing and brands at Cirque du Soleil, you will get an exclusive look at a one-of-a-king client-agency relationship as they break down the steps that led to an almost perfect creative marriage.
Global Executive Creative Director, Partner, Sid Lee
Senior Director, Marketing Strategies and Brands, Cirque du Soleil
Despite its massive growth in recent years, the video game industry is one that still intimidates many marketers who want to ‘get into’ gaming. At first glance, gamers are a niche target audience, focused solely on their passion for video games. Join Twitch as we take you inside the world of gaming, where the lines between pop culture and video games have become increasingly blurred. We’ll debunk some of the most common misconceptions that marketers have about gamers and help you better understand how brands can harness this growing opportunity to create an impactful and authentic presence.
SVP of Sales, Twitch
Client Strategy Lead, East Coast, Twitch
Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and how people will respond to their messages. Join Sean Downey, VP of Media Platforms at Google, and Martijn van der Zee, Chief Digital Officer at Rituals, to learn how innovative brands are preparing for the future of predictive marketing.
Martjin van der Zee
Chief Digital Officer, Rituals Cosmetics
Diversity is top of mind in the ad industry, but are ads actually getting more diverse? And does it really matter to the brands' business? Heat has developed a way to measure the impact of diversity within advertising, and can show what getting it right (and wrong) mean to the bottom line. In this seminar, we'll share the insights we learned about what makes an ad truly diverse, the business impact it has, and dig into the deeper industry obstacles stagnating diverse advertising.
Head of Strategy, New York, Heat + Deloitte Digital
There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.
Head of Global Content Strategy, Twitter
Vice President Marketing- U.S. Beverages, Snacks, Desserts, Kraft Heinz
IIt has happened. The balance of power has shifted from brands to consumers. Consumers are now insisting that brands earn their attention. At the same time, their patience for traditional advertising is evaporating. This means that we must live up to, and exceed, their heightened expectations for meaningful, personalized interactions. We must accept that marketing’s core mandate is not to market at consumers but to matter to them as people. And we must embrace the fact that there is new reality that requires bold, new rules.
Data is at the center of all marketing today and can be used in various ways, from helping to advertise a product, a brand or an idea, to influencing social change. Using the latest data-driven strategies and techniques, the panelists will talk about their use of unique data, and advanced analytics to impact successful social good campaigns across digital platforms.
If you're tired of hearing the same sugar-coated advice, sitting back and listening to this session will be a welcome change. Hear some hard-hitting advice from panelists at the top of their field as they share their moments of failure, frustration, and perhaps even the occasional contented smile.
Almost every year for the past 10 years, Americans have increased the amount they spend during the holiday shopper season from the year prior. Are consumers planning to spend keep with that trend this year’s holiday season? Further, are shopping habits changing or will we see more of the same when it comes to how consumers plan to spend during the holidays? Will established brands or D2C disruptors have an edge this year? Do consumers get now get inspiration from ads on social platforms? When and where will consumers be shopping? On what device? Is the brick-and-mortar experience finally dead?
Gain a better understanding of today’s holiday shopper in this session with 10-minute research presentation on the 2019 holiday spending habits of consumers. Then hear from the experts themselves as leading brand marketers discuss the impact of today’s fragmented media landscape on their marketing strategy, the consumer trends they’re keeping an eye on and how these factors have influenced their approach to this year’s holiday season.
Early adopters are constantly looking for innovative ways to reach new audiences and drive business outcomes. One way they are gaining a competitive advantage is by exploring new ad platforms. And one ad platform that keeps coming up in conversation is Quora. Over 300 million people visit Quora every month to research, evaluate, ask for advice, and learn more about the world around them including your products and services. Join this session to learn how early adopters are driving performance with Quora Ads.
Today's technology has given viewers the ability to watch TV anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want, it's created challenges for advertisers hoping to better connect with people. Fortunately, TV advertising is evolving and getting smarter. Two leaders in the TV space, Experian and TIVO will discuss how their partnership allows them to use data more efficiently, identity their targets and measure the effectiveness.
It is undeniable that quality, actionable data is essential to advertisers and publishers alike. However challenges remain in how to effectively deploy first and third party data across a variety of screens and platforms. Join SpotX as we explore how media owners and advertisers can successfully implement data to supercharge their video campaigns.
VP, Strategic Partnerships, SpotX
Fresh Air with Terry Gross, produced by WHYY in Philadelphia, is one of public radio's most popular programs. Each week, 6 million people listen to the show's intimate conversations on contemporary arts and issues, broadcast on more than 625 NPR stations across the country. Fresh Air has ranked as the No. 1 most downloaded podcast on iTunes. Terry Gross has been awarded the National Humanities Medal by President Obama, twice been a voice on The Simpsons, has appeared on The Tonight Show with Jimmy Fallon and played herself on This Is Us. In an interview recorded for a special episode of NPR’s Pop Culture Happy Hour, Linda Holmes turns the mic on Terry Gross, interviewing the award-winning host about getting to a place of candor during an interview, how the age of personal branding has affected the way public figures tell their stories, how her interview approach has evolved through her career, the role public media plays in people’s lives today and more.
The consumer demand for customization and on-demand services has never been greater. The impact of mobile and technology on retail has shifted consumers' expectations towards their retail behaviors as well as their relationships with brands.
Head of Cultural and Consumer Insights, CAA Brand Consulting, CAA
Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted authentic brand POVs replace the temptation to inadvertently become the shallow “marginalized corporate sponsor” of the month. Hear from Mastercard CMO Raja Rajamannar - one of the world’s most influential CMOs and current president of the WFA - and Marcus Samuelson on importance of pushing brand boundaries into unchartered territories to make connections that matter.
Award-Winning Chef, Restaurateur, Author, Red Rooster Harlem
Chief Marketing & Communications Officer, Mastercard
A basic crash course on Generation Z: who are we, why are we different (especially compared to those Millennials), what statistics are most relevant to underscore our differences, and how do our values manifest. A presentation of trends/communication tactics: finstas, memes, Facebook groups, vernacular, and beyond.
The evolution of AI has been at warp speed—faster, in fact, than its governance. While AI has shown great promise in the advertising industry, could debates about data privacy and algorithmic fairness derail the future of AI?
In this session, 4A's SVP of Government Relations Alison Pepper will lead a conversation with experts in AI and regulation about how AI governance could impact the industry and what the industry needs to do to ensure a path forward.
SATURDAY MORNING and P&G talk about shifting perceptions on unconscious bias with their campaign “The Look”, creating work with deep social impact and new models of partnership between creative agencies and marketers.
VP Corporate Communication, P&G
ECD, 72 & Sunny, Saturday Morning
Every brand has a story. But in order to break through the noise, they have to be creative about how, and where, they choose to tell it. Chas Edwards, co-founder of Pop-Up Magazine Productions, moderates a conversation on the rising trend of 'live' events and journalism; the power of print and new ways to bring it to life in 2019; and the importance of ephemeral storytelling and advertising in our 24/7 news cycle.
With over 336 million mobile app users in the U.S., apps now have the power to make or break a brand. As mobile has become the primary screen for consumers, new brands are launching every day through apps like Instagram. Successful brands are fully embracing this new reality by reaching consumers on mobile devices through in-app advertising and leveraging their own official apps to keep customers engaged and create loyalty.
Today's consumer is empowered, motivated by choice and control and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win.
VP, Head of Advertising Platforms, Hulu
A live panel discussion inspired by the new, original podcast series “Decoding the Music Experience” sharing insights, observations and unique perspectives at the intersection of music, audiences and brands.
Produced by Advertising Week/AW360 and created by marketing and music industry leaders Kenny Ochoa (previous Warner Bros, Sony , Sanctuary Records), and Joe Belliotti (previous Head of Global Music for The Coca-Cola Company, Brand Asset Group, Maverick).
Each episode spotlights ways music can amplify and extend the reach of brand strategies, creating impactful experiences for audiences and meaningful value for brands. Recent episodes include Lyft, WeTransfer and Daniel Glass (founder Glassnote Records) with many more to come...
Join the hosts along with past and future guests from “Decoding the Music Experience” podcast episodes.
The media environment is no longer a linear model, but rather a decentralized, dynamic matrix that demands new ways of thinking. This session will focus on how certain collaborative models can streamline overall brand strategy and create a seamless consumer experience in a multichannel marketing world.
A New Majority is forming in America. By census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a majority-minority nation. While this demographic transformation is fueling the economy, ad dollars committed to this emerging new majority are disproportionately low…
Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.
EVP & Chief Revenue Officer, TVSquared
The key to brave and brilliant work lies in collaboration. This session brings collaboration and shared experiences to life through personal and professional stories from creatives and marketers alike. These stories let us peek into the industry’s most respected to what inspires them, what moves them, and what propels them to do the work.