Wed, September 27 at 9:45 AM  ●  Bing Stage

Out of the Office: Insights Through Cultural Immersion

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Walking a mile in someone’s shoes isn’t just a phrase, it’s a research method. Every day, experts go into the field to find truths about the world. As marketers look to connect with consumers, it's time to get up from behind our screens, venture out of the office, and spend time with real people. Y&R presents a discussion on the power of cultural immersion to drive creativity. We’ll delve into how others inside and out of the industry use this method, and how to use immersion to inform and create captivating stories. View More

presented in partnership with


Sandy Thompson Global Chief Strategy Officer Y&R
Dick de Lange Chief Strategy Officer Y&R North America
Andrew Jenks Filmmaker, TV producer, Author
Lauren Cole Lieutenant Commander United States Navy
Julie Arbit Vice President of Insights VICE Media
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