Thu, September 28 at 2:30 PM  ●  Tech Xperience & Workshop Stage

Small Change, Big Dollars: Post-purchase Journey Drives Bottom Line Success

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In a recent study commissioned by IBM, Forrester found that only 25% of marketers invest in the post purchase customer journey. Are you one of them? A small change in marketing strategy can dramatically increase revenue, drive loyalty, and improve the end-to-end customer journey. Join this session to learn how to invest in your customers to drive a big difference in your business.

presented in partnership with


Michael Trapani Product Marketing Leader IBM Watson Marketing
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