Wed, September 27 at 10:45 AM  ●  Tech Xperience & Workshop Stage

NEW REPORT: The State of Advertising Measurement

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The proliferation of new media platforms makes media and audience measurement and consumer insight more challenging, yet more important than ever. But measurement within these new platforms is complex, imperfect and constantly changing. Advertisers, agencies and publishers alike struggle to make the best measurement choices to fit their specific needs and ultimately better their businesses. View More

presented in partnership with


Justin Fromm Vice President, Business Intelligence Advertiser Perceptions
Howard Shimmel Chief Research Officer Turner Broadcasting System, Inc.
Helen Katz SVP and Director of Global Analytics & Insights Publicis Media
Nithya Sowrirajan Head of Brand Measurement Strategy and Commercialization Google
Brian Becker Executive Director, Head of Newsroom, Brand Team JP Morgan Chase
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