Wed, September 27 at 3:15 PM  ●  Tech Xperience & Workshop Stage

Big Screen + Small Screen - The value of adding mobile video to a TV campaign

TV commercials have proven to be valuable to marketers throughout the years. However, the beneficial effects of adding mobile video to these campaigns is only beginning to be understood.

Kargo and MediaScience will share their findings on the rational and emotional impacts of video advertising on mobile as a subsequent exposure to TV, and the necessary ingredients to convey brand narratives when focusing on these exposures.

presented in partnership with

AJ Mathew VP of Research & Insights Kargo
Duane Varan CEO MediaScience
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