Do you really know how reliable the data that underlies your decisions is?
Advertising and marketing increasingly relies upon combinations of 1st, 2nd and 3rd party data, combined and modeled to generate relevant target groups. However the process is fraught with risk to marketers because it is difficult to know how good the data are that go into the mix.
Now a new major industry initiative has been proposed involving industry associations to address this and we want you to be in on the ground floor.
presented in partnership with
President & CEO
CEO and Managing Director
President, Audience Solutions
Media Ratings Council
Chief Research Officer
Turner Broadcasting System, Inc.
Omnicom Media Group
Abhilasha (Abby) Mehta
Senior Vice President, Marketing Insights & Media Analytics Executive
Bank of America