Mon, September 25 at 4:30 PM  ●  4A's Centennial Stage @ B.B. King

Agency of the Future: Becoming the CMO’s Secret Weapon

The role of the modern CMO is dynamic and complex. However, despite the lack of consistent responsibilities and expectations, one truth reigns: to deliver business value and secure their seats in the C-suite, CMOs must find a trusted partner that can creatively support any and all of their unique objectives. A mix of agency and brand leaders will discuss how ad agencies can address the critical need to diversify their offerings and carefully build agencies designed to support the dynamic role of the modern CMO.

presented in partnership with

Frances L. Webster Chief Operating Officer Walrus
Michael Fanuele Former Chief Creative Officer General Mills
Jennifer Halloran Head of Brand, Advertising and Community Responsibility MassMutual Financial
Mike Ridley Global Director, Marketing and New Business The Community
Lindsey Slaby Founder Sunday Dinner
Yuyu Chen Reporter Digiday
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