Tue, September 26 at 2:15 PM  ●  Target Media Network Stage @ PlayStation

Brands, Agencies and DSPs: The triple threat future of digital advertising

As brands increase their investment in programmatic, they are looking toward their agency and their technology platform to guide them through the ever-changing digital landscape. This advisory alliance between brand, agency, and DSP brings three unique perspectives and expertise to the table, in an effort to launch multichannel campaigns that effectively meet brand goals. This session will dive into why close partnerships between brand, agency, and demand side platform fosters the best of all worlds when it comes to strategy, execution, and measurement. View More

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