Mon, September 25 at 1:45 PM  ●  Tech Xperience & Workshop Stage

Together-ish: How the American Family Connects Through Content

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Disney|ABC understands that the 21st Century American Family is no longer one-size fits all, which impacts how networks and advertisers effectively reach and speak to key audiences. In this insights report, Disney|ABC expands the definition of family, unearthing the differences in video viewing habits and brand affinities among all types of family structures including nuclear, couple-only households, boomerang families, individuals living solo, and more.
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Cindy Davis Executive Vice President, Consumer Experience Disney|ABC
Pamela Marsh Managing Director, Primary Research and Insights Omnicom Media Group
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