Mon, October 01 at 10:00 AM  ●  Foursquare Stage

The New Retail Game

How do you win in the new game of retail? It’s about relevance, personalization, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new age of retail.

presented in partnership with

Lydia Belanger Associate Editor
Jeff Fagel SVP, Head of Marketing Epsilon and Conversant
Suz Lampert Vice President, Ad Sales East GasBuddy
Dallas Lawrence Chief Communications and Brand Officer OpenX
Rachel Sonenshine VP of National Advertising Partnerships Cardlytics
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