Brands matter more than ever in today's world where consumers are in control. Building the best product isn't enough - you need a strong brand, and brands grow strongest when they commit to a way of being that drives everything they do.
Hear from Tim Armstrong in his first Advertising Week fireside chat as Oath CEO, and learn how to build your brand in the age of mobile - and how Oath is building the future of brands globally.
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Entertainment & Media Correspondent