Thu, September 28 at 12:15 PM  ●  Tech Xperience & Workshop Stage

Attribution: From the Fundamentals to the Unexpected

Measurement is the new currency for maximizing media effectiveness. Explore new ways of looking at the marketing funnel. Whether driving conversions or measuring for pure awareness, analyzing data to interpret audience segments is critically important. Marketers will learn about online and offline attribution, audience measurement and validation in an open and engaging session that will include practical takeaways to build a great marketing plan.
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presented in partnership with

Seph Zdarko Dir. of Data, Modeling, Partnerships & Attribution Quantcast
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