Tue, September 26 at 12:15 PM  ●  Tech Xperience & Workshop Stage

Data Powers Programmatic, but What Powers Data?

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Data accuracy significantly affects the outcomes of a marketing plan, but given the complicated breadth and scope of our digital ecosystems, it’s hard to know where to start.

To succeed today, marketers need to know how data affects their business. It’s time to understand where it comes from – so you can know where you’re going. In this session, we will present a comprehensive overview of where data comes from and why it matters to measurement. View More

presented in partnership with


Seph Zdarko Dir. of Data, Modeling, Partnerships & Attribution Quantcast
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