Wed, September 27 at 12:45 PM  ●  Target Media Network Stage @ PlayStation

Realizing the Full Potential of Audience Targeting

Share
Big data has been transforming the media industry for some time, but perhaps in no more significant way than in the growing application of advanced audience data. Media buyers and sellers are moving beyond traditional demographics toward using more precise behavioral-, interest- and lifestyle-based segmentation as currency.

This session will explore this growing trend and the lucrative opportunities that exist to effectively reach consumers with advertising and content that they find relevant and engaging.

presented in partnership with


Chris Wilson Chief Revenue Officer comScore
Gabe Bevilacqua Senior Vice President of Product Management Viacom
Adam Lowy Director, Advanced TV, Digital & Analytics Dish and Sling TV
Michele Toller VP Media Empower MediaMarketing
News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.