Big data has been transforming the media industry for some time, but perhaps in no more significant way than in the growing application of advanced audience data. Media buyers and sellers are moving beyond traditional demographics toward using more precise behavioral-, interest- and lifestyle-based segmentation as currency.
This session will explore this growing trend and the lucrative opportunities that exist to effectively reach consumers with advertising and content that they find relevant and engaging.
presented in partnership with
Chief Revenue Officer
Senior Vice President of Product Management
Director, Advanced TV, Digital & Analytics
Dish and Sling TV