Mon, September 25 at 4:00 PM  ●  Tech Xperience & Workshop Stage

Hacking Programmatic: Technical Tips for Improving Yield & Performance Today

Programmatic promised to simplify both ad operations and yield management, but to get the maximum benefits, publishers need to employ a little wizardry. Come ready to hear specific actionable tips from our panel of programmatic pros, who will share tales from the trenches on common problems related to ad tech configuration, site performance road bumps and reliable analytics. Geared for hands-on digital ad teams, these in-the-weeds suggestions are guaranteed to improve your programmatic operation within days.

presented in partnership with

Joseph Galarneau VP of Product OpenX
Ian Carrico Senior Performance Engineer Vox Media
Bram Woolcott Solutions Architect Lead OpenX
Scott Mulqueen VP of Programmatic Strategy and Operations Time Inc.
Lauren Silbert Director of Programmatic Strategy Dotdash
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