Wed, September 27 at 10:45 AM  ●  NewGen Stage @ Lucille's

Why Your App Strategy Matters: Developing Standards for the Next Gen of AdTech

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In 2016 mobile ads accounted for more than fifty percent of the total digital ad spend for the first time - that spend will only continue to increase in the next five years. But, while advertisers are still figuring out how to effectively reach mobile audiences, there’s been increased hype around new advertising channels, from AR to chatbots, all vying for marketing dollars.

Though some advertisers already have their sights set on the next big thing, mobile advertising is here and still has room to grow and improve. View More

presented in partnership with


Joe Quaglia Senior Director, Business Development - Mobile Integral Ad Science
Matthew Jamison Revenue Development & Partnerships King
Haylee Adkins Global Head of Client Strategy Drawbridge
Maggie Mesa VP, Mobile Business Development OpenX
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