Wed, September 27 at 2:15 PM  ●  Shutterstock Stage @ Liberty

Fans Come First: How Mobile and Data are Changing the Future of Sports

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Sports is one of the biggest businesses on earth. Where there’s a team, there’s a huge and fanatic following. But as game days become less about TV sets and living rooms, how do teams, brands and content creators get in on the action and really connect with fans? The smart players are kicking off the future, turning to mobile and data to activate new experiences that make the small screen a vital part of every big game, wherever and however the fans are watching.

presented in partnership with


Geoff Reiss GM of Sports Oath
Gary Belsky Principal Elland Road Partners
Brian Hughes SVP, Audience Intelligence & Strategy MAGNA
Erin McPherson Head of Content Strategy & Acquisition Verizon
Victor Cruz NFL Pro Bowl Receiver
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