Wed, September 27 at 9:30 AM  ●  Nasdaq MarketSite

Tried, Trusted & True: Premium Publishers Deliver The Right Audiences To Your Brands

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The audience for high-quality journalism is bigger than ever, but “free” is not a sustainable business model. News media industry experts will share tips and strategies for navigating the world of proliferating platforms and technologies, focusing on targeting vs. brand advertising, evaluating content proximity and risks of being "content neutral," and utilizing news properties as brand safe environments that attract public interest.

presented in partnership with


David Chavern President & CEO News Media Alliance & American Press Institute
Lisa Ryan Howard SVP Advertising The New York Times
Erin Waters President RealClearPolitics
Alex Skatell Founder&Chairman& CEO Independent Journal Review
Michael Kuntz SVP of Digital USA Today Network
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