Tue, September 26 at 9:15 AM  ●  Shutterstock Stage @ Liberty

Leveraging AI to Power Brand Transformation with Some of the Most Powerful Entertainers and Athletes in the World

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American Family Insurance was just a sleepy Midwestern brand five years ago in the very competitive insurance market. A new brand positioning powered by real-time data, transformative leaders and courageous marketing has transformed them into a challenger brand that has set the pace for the insurance category and commands the attention of celebrities like NBA All-Star Kevin Durant, MLB All-Star Derek Jeter and Houston Texans NFL All-Pro J.J. Watt, as well as Grammy and Academy Award winners Jennifer Hudson and John Legend – achievers who have devoted extraordinary effort, taken risks and conquered the odds.

Join Telisa Yancy, CMO of American Family Insurance (recently named to the EBONY POWER 100 list and a 2017 Ad Age woman to watch) and Dan Neely, CEO of Networked Insights in a discussion with Bob Safian, Editor of Fast Company, as they discuss how they use advanced audience insights and artificial intelligence to power brand transformation.

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Dan Neely CEO Networked Insights
Telisa Yancy CMO American Family Insurance
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