American Family Insurance was just a sleepy Midwestern brand five years ago in the very competitive insurance market. A new brand positioning powered by real-time data, transformative leaders and courageous marketing has transformed them into a challenger brand that has set the pace for the insurance category and commands the attention of celebrities like NBA All-Star Kevin Durant, MLB All-Star Derek Jeter and Houston Texans NFL All-Pro J.J. Watt, as well as Grammy and Academy Award winners Jennifer Hudson and John Legend – achievers who have devoted extraordinary effort, taken risks and conquered the odds.
Join Telisa Yancy, CMO of American Family Insurance (recently named to the EBONY POWER 100 list and a 2017 Ad Age woman to watch) and Dan Neely, CEO of Networked Insights in a discussion with Bob Safian, Editor of Fast Company, as they discuss how they use advanced audience insights and artificial intelligence to power brand transformation.
presented in partnership with
American Family Insurance