Wed, September 27 at 4:45 PM  ●  Tech Xperience & Workshop Stage

Uber, Pepsi, Wells Fargo: How Data Is Transforming Crisis Communications

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Most brands have inadequate tools for measuring the impact of a PR Crisis — and more importantly — for determining the most effective way to respond. But new advances in survey research are changing that.

Attendees will learn how companies can use new technologies to prepare for crises, measure the fallout, & make sure a brand’s reputation stays intact. The session will feature insights from interviews with over 1.5 million people -- including exclusive data on the recent Wells Fargo, Pepsi & Uber controversies.

presented in partnership with


Michael Ramlet CEO Morning Consult
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