Wed, September 27 at 2:15 PM  ●  Target Media Network Stage @ PlayStation

Keeping the Creative Spark Alive in a Data Driven World

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Actionable data is the lifeblood of the digital ad industry. While data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. In this session we’ll explore how creative strategy and execution is keeping pace in a rapidly-evolving, data-fueled world, and see which brands are best at crafting iconic, data-informed campaigns.

presented in partnership with


Amy Avery Chief Intelligence Officer Droga5
Evan Hanlon Vice President, Managing Partner, Strategy & Platforms GroupM
Jessica Spaulding Head of Marketing Strategy & Creative, North America Nutrition PepsiCo
Joe Kowan EVP, Strategy & Product Media iQ
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