Mon, September 25 at 2:15 PM  ●  Target Media Network Stage @ PlayStation

Man vs. Machine: Media Planning in an AI-fueled World

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Will yesterday’s media planning tools work in tomorrow’s advertising landscape? Advances in Artificial Intelligence (AI) and machine learning are fueling fast-paced changes in programmatic to deliver custom-tailored, dynamically served ads to each consumer. This session explores how media planning will change in this new age of real-time, dynamic marketing.

presented in partnership with


Kelly Liyakasa Sr Editor AdExchanger
Erin Rech Initiative
Paul Silver Chief Operating Officer Media iQ
Rick Watrall Chief Analytics Officer Horizon Media
B. Bonin Bough Marketing Mogul & Host Cleveland Hustles
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