Wed, September 27 at 12:00 PM  ●  Target Media Network Stage @ PlayStation

Measuring Up

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It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

presented in partnership with


Scott McDonald President & CEO ARF
Chris Kelly CEO Survata
Mark Rabe CEO Sojern
Antonio Tomarchio CEO Cuebiq
David Wong Senior Vice President, Product Leadership Nielsen Watch
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