Thu, September 28 at 2:15 PM  ●  4A's Centennial Stage @ B.B. King

What Can Marketers Learn From Fearless Girl?

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In honor of International Women’s Day 2017, McCann partnered with State Street Global Advisors to introduce the Fearless Girl to
the world — a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours.

Join the team behind the campaign and State Street Global Advisors as they discuss how the idea began and what State Street Global Advisors is continuing to do to lead the conversation about the importance of women in leadership.

presented in partnership with


Devika Bulchandani Managing Director McCann
Stephanie Paterik Managing Editor AdWeek
Eric Silver North American Chief Creative Officer McCann
Stephen Tisdalle Chief Marketing Officer and Senior Managing Director SSGA
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