Thu, September 28 at 1:45 PM  ●  Tech Xperience & Workshop Stage

ASO: Why You Need it, How to do it, & What the Future Holds

ASO has become an increasingly heard buzzword in the digital/mobile media space over the last few years. It has helped our clients increase downloads/installs AND improved media spend metrics by up to 35%. Today’s session, hosted in part by Audible, an Amazon Company & StoreMaven, will walk through why ASO is important, key components for success, & some areas that are often overlooked. We’ll wrap up the session discussing the future of ASO and how the implementation of iOS 11 will impact the current landscape. 

Steve DeAngelis VP North America M&C Saatchi Mobile
Bolong Li Senior Manager, Mobile Marketing at Audible, an Amazon Company Audible
Adam Rakib Co-Founder, VP Business Development StoreMaven
Peter Yoon Senior Strategist & ASO Specialist M&C Saatchi Mobile
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