Mon, September 25 at 2:15 PM  ●  Bing Stage

A Business Case for Motherf*ckin Optimism

There’s plenty to be cynical and jaded about in business, and even more so in the world within the last year. Whether it’s believing in the “End of the World” and/or the “End of Advertising,” science has shown that when negativity creeps in, it stunts innovation and ultimately kills great ideas from the start. View More
Glenn Cole Founder, Creative Co-Chair 72andSunny
Ben Goldhirsh CEO GOOD Worldwide + Upworthy
Gabriele Oettingen Professor of Psychology NYU
Liz Mascolo Business Unit Director General Mills
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