Mon, September 25 at 2:15 PM  ●  Bing Stage

A Business Case for Motherf*ckin Optimism

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There’s plenty to be cynical and jaded about in business, and even more so in the world within the last year. Whether it’s believing in the “End of the World” and/or the “End of Advertising,” science has shown that when negativity creeps in, it stunts innovation and ultimately kills great ideas from the start. View More
Glenn Cole Founder, Creative Co-Chair 72andSunny
Ben Goldhirsh CEO GOOD Worldwide + Upworthy
Gabriele Oettingen Professor of Psychology NYU
Liz Mascolo Business Unit Director General Mills
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