There’s plenty to be cynical and jaded about in business, and even more so in the world within the last year. Whether it’s believing in the “End of the World” and/or the “End of Advertising,” science has shown that when negativity creeps in, it stunts innovation and ultimately kills great ideas from the start.
Join Founder and Creative Co-Chair Glenn Cole as he argues for optimism as a business imperative, along with Ben Goldhirsh, Co-founder and Chairman of GOOD and Dr. Gabriele Oettingen, Professor of Psychology at New York University and the University of Hamburg, to explore the practical, scientific ways you can implement optimism to boost creativity, business, professional and personal opportunities.
Founder, Creative Co-Chair
GOOD Worldwide + Upworthy
Professor of Psychology
Business Unit Director