Mon, September 25 at 4:30 PM  ●  Target Media Network Stage @ PlayStation

Second Self: How E-me Is Influencing Preference

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We’re no longer asking if people will use AI, but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI in the future. Drawing on industry learnings as well as an anticipated research study of over 3,500 respondents, this panel will illuminate what brands, retailers and marketers need to know regarding AI’s influence on the commerce landscape and to what degree people will allow AI to become part of everyday shopping decisions in the future.

presented in partnership with


Craig Elston EVP & Global Head of Insight & Strategy The Integer Group
Jeff Patton GM Connected Home Products GE Lighting
Laurent Desegur VP of Customer Experience, Engineering Walmart Labs
Purna Virji Senior Manager, Global Engagement Microsoft
Martin Swant Technology Staff Writer ADWEEK
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