Wed, September 27 at 2:30 PM  ●  Tech Xperience & Workshop Stage

Master of the Data-verse: The Competitive Edge of a Connected Ecosystem

We all dream about it – a world where every marketing system speaks the same language and data passes freely between them, creating a clear, complete view of every customer. Why is this so hard to do? The answer lies in a disconnected ecosystem. The average brand uses more than 30 solutions to engage customers. Join this session to learn how you can use AI to harness all the power and potential of your martech stack, become the master of your data and fuel unprecedented innovation –without ripping out existing systems.

presented in partnership with

Michael Trapani Product Marketing Leader IBM Watson Marketing
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