Thu, September 28 at 1:30 PM  ●  4A's Centennial Stage @ B.B. King

Radically Transparent: It’s time for Adtech to get serious about transparency

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Whether discussing fraud, brand reputation or data, transparency has become the buzzword in digital advertising and adtech today. As the industry evolves and new technologies come to market at a breakneck rate, publishers and advertisers are constantly being introduced to the newest platforms and strategies that promise to be “the perfect solution.” It is almost impossible to keep up with every new tool, let alone decipher which ones are legitimate and which are just smoke-and-mirrors. View More

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Lara O'Reilly Media and Marketing Reporter The Wall Street Journal
Jason Fairchild Chief Revenue Officer OpenX
Scott Gifis VP and Managing Director, North America AdRoll
Martin Cass CEO MDC Media Partners and Assembly
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