Mon, September 25 at 3:00 PM  ●  Thomson Reuters

IS YOUR BRAND PREPARED FOR A HIP-HOP FUTURE?

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Be ready for the new commercial reality.

Hip-hop is now the most popular genre for the first time since Nielsen started measuring music consumption in the United States. As the genre continues to grow, it becomes increasingly important to have an open dialogue with brands about the ever-evolving culture of hip-hop.

This panel, presented by Universal Music Group & Brands and Mass Appeal, will discuss the evolution of the genre, its historic relationship with brands and ways to forge a path to future success.
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presented in partnership with



Andre Torres VP, Urban Music UMG/UME
Sacha Jenkins CCO Mass Appeal
Shana Berry Experiential Manager Music & Entertainment Anheuser-Busch InBev
Ethiopia Habtemariam President Motown Records
Tuma Basa Global Head of Hip-Hop Spotify
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