Tue, September 26 at 3:00 PM  ●  Nasdaq MarketSite

Is it Hype? Or is it Real? Decoding the Influence of YouTube Influencers

With tuned-in audiences in the millions and passionate communities hungry for content, YouTube creators are increasingly influential and attractive partners for brands. What can brands learn from creators, and how do these partnerships actually influence brand metrics? In a global-first, Carat, Nielsen, and YouTube researched hundreds of brand + creator collaborations to decode the new rules of engagement for branded content that not only get talked about, but drive real results for your brands.

presented in partnership with

Cassey Ho YouTube Creator & CEO oGorgeous Inc.
Sanjay Nazerali Global Chief Strategy Officer Carat
Megan Stooke CMO Maven
Katie Williams Head of Confections Brand Equity Mondelez International
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