With tuned-in audiences in the millions and passionate communities hungry for content, YouTube creators are increasingly influential and attractive partners for brands. What can brands learn from creators, and how do these partnerships actually influence brand metrics? In a global-first, Carat, Nielsen, and YouTube researched hundreds of brand + creator collaborations to decode the new rules of engagement for branded content that not only get talked about, but drive real results for your brands.
presented in partnership with
YouTube Creator & CEO
Global Chief Strategy Officer
Head of Confections Brand Equity