Mon, September 25 at 10:15 AM  ●  Playstation East

Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance

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We’re living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Google's VP of Agency & Media Solutions, Tara Walpert Levy and Wendy Clark, CEO of DDB North America, as they discuss what drives consumer attention and how new video ad innovations can help.

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Wendy Clark CEO DDB North America
Tara Walpert Levy Vice President of Agency & Media Solutions Google
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