Tue, September 26 at 9:45 AM  ●  4A's Centennial Stage @ B.B. King

From Crisis to Catalyst: Empowering a Culture of Deliberate Diversity

In 2016, Campbell Ewald found itself in the midst of a crisis that sparked an industry conversation: just how inclusive is ad life and how can we utilize marketing to shape culture and better reflect the diversity of America?

Having since experienced measurable change, CE employees will discuss for the first time their top-down, bottom-up approach to creating an inclusive culture and explain that although numbers may suggest agencies are doing “enough” for D&I, true change ultimately comes from daily, deliberate acts.
Kevin Wertz CEO Campbell Ewald
Ken Walker Strategic Planner, Diversity & Cultural Insights Campbell Ewald
Kat Gordon Founder/CEO The 3% Movement
Terry Simmons Executive Consultant Korn Ferry
Kari Shimmel CMO Campbell Ewald
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