Between the Millennial shift in spending to experiences and the globalization of fandom on social media, live events have become an even more powerful way to drive emotional, personalized engagement and activation. Learn how leading live entertainment brands are using cutting-edge technology and other strategies to enhance and extend the in-venue experience to millions of fans before, at and after the live event.
presented in partnership with
Technology, Media & Telecom Advisory Partner
President, National & Festival Sales
VP Strategic Solutions
Senior Brand Director