The key to connecting with a mass scale audience is authentically engaging fans. Fans are today’s tastemakers. They’re the trusted voice of knowledge, the core consumers, and the evangelists. Guided by findings from FANDOM and comScore’s The Power of the Fan study, panelists from brand, publishing, and advertising worlds will discuss this critical audience, effective engagement strategies, and the importance of quality content.
presented in partnership with
Editor in Chief
Head of Digital
CMO and Chief Catalyst Officer, TNT & tbs
Chief Operating Officer
Global Entertainment and Media Advisory Leader