Thu, September 28 at 2:00 PM  ●  Shutterstock Stage @ Liberty

Measuring Emotions: Enhancing User Experience & Ad Effectiveness

Emotion measurement and analytics: not just a marketing fantasy. Thanks to emerging technologies and neuroscience techniques, companies can now measure consumers’ emotional and physical reactions to their content. Advances are being made in understanding how content resonates in real time and leading to greater ad effectiveness. Our panel of innovators will discuss groundbreaking developments in the application of emotion detection technology.

presented in partnership with

Gunnard Johnson Head of Measurement Science and Insights Pinterest
Stefanie Kane Global Media Leader and US Tech, Media and Telco Strategy Leader PwC
Duane Varan CEO MediaScience
Jessica Azoulay Vice President Marketing Intelligence Isobar
Tom Morton US Head of Strategy R/GA
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