Thu, September 28 at 10:10 AM  ●  Shutterstock Stage @ Liberty

The Brand as Experience

To stand out among competitor brands today, having the product with the highest utility is not enough. In a world where comparison shopping based on attributes and pricing is de rigueur and consumer attention continues to splinter, brands are recognizing that differentiation depends on delivering an emotional, social and physical connection. An experience. Come hear from leading CMOs on how they bring their brands to life in an experiential way to drive more sales.

presented in partnership with

Jerome Hiquet CMO Tough Mudder
Kristina Bennin Technology, Media and Telecom Director PwC's Strategy&
Spencer Baim Chief Strategy Officer VICE
Kenny Mitchell Head of Consumer Engagement Gatorade
Howard Handler CMO Major League Soccer
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