To stand out among competitor brands today, having the product with the highest utility is not enough. In a world where comparison shopping based on attributes and pricing is de rigueur and consumer attention continues to splinter, brands are recognizing that differentiation depends on delivering an emotional, social and physical connection. An experience. Come hear from leading CMOs on how they bring their brands to life in an experiential way to drive more sales.
presented in partnership with
Technology, Media and Telecom Director
Chief Strategy Officer
Head of Consumer Engagement
Major League Soccer