As advertising tools become more sophisticated and consumers become savvier, it’s more important than ever to ensure messages are highly relevant and personalized. Join eBay’s VP & GM of Advertising, Bridget Davies, for a discussion on the importance of cross-device audience recognition, and how to shift from targeting devices to targeting people on the other side of the screen.
presented in partnership with
Raj Pannu, PhD
Founder & CEO
VP of Advertising, eBay North America
SVP Strategic Solutions