Wed, September 27 at 1:30 PM  ●  Target Media Network Stage @ PlayStation

Moving from Device-Centric Targeting to People-Based Messaging

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As advertising tools become more sophisticated and consumers become savvier, it’s more important than ever to ensure messages are highly relevant and personalized. Join eBay’s VP & GM of Advertising, Bridget Davies, for a discussion on the importance of cross-device audience recognition, and how to shift from targeting devices to targeting people on the other side of the screen.

presented in partnership with


Raj Pannu, PhD Founder & CEO Emergence
Bridget Davies VP of Advertising, eBay North America eBay
Susan Panico SVP Strategic Solutions Pandora
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